Interactive digital platform

ABSTRACT

A technique is disclosed for generating an interactive digital receipt on a user device, where the receipt offers an engagement platform for merchants and customers to interact on a continuous basis. The interactive digital receipt is generated in response to an occurrence of a particular financial transaction. The receipt includes a plurality of time-based interactive components to enable the merchant and the customer to interact with one another. The plurality of time-based interactive components includes a promotion component, a tipping component, a feedback component, and a loyalty rewards component. Each component is associated with a timeframe which defines a time period for which the customer may interact with the component. Content presented via each component changes corresponding to the time period. The time period can range from a limited time period to an unlimited time period.

PRIORITY CLAIM

This application claims the benefit of U.S. Provisional PatentApplication No. 61/901,986, entitled “INTERACTIVE DIGITAL RECEIPT”,filed on Nov. 8, 2013, which is incorporated by reference herein in itsentirety.

BACKGROUND

Due to the increasing popularity and acceptance of the computer andmobile devices, more and more financial transactions between merchantsand customers are being conducted electronically. Many merchants havestarted to provide their customers with receipts electronically tomaintain record of the financial transactions. For example, somemerchants may provide a receipt through delivery of an electronic mail(i.e., e-mail). In another example, some merchants may make the receiptavailable through an online customer account on a merchant website.Various solutions are currently available to provide such receiptelectronically, such as building an internal solution specific to amerchant's point of sale (POS) system or integrating with a third partysolution into the merchant's POS.

The existing receipt solutions, however, are often limited infunctionality and present many issues for both merchants and customers.For a customer, the receipts from the different merchants often getdelivered in different ways (e.g., format, delivery method, etc.), andas such the customer is unable to manage the receipts digitally. For amerchant, a highly customized infrastructure change to existing POSsystem is needed in order to have a receipt solution that fits themerchant's needs; the merchant may not be ready to make such changesbased on the business size, the cost, and/or the required technicalknowledge. Further, the efforts required for such changes do nottranslate well in terms of a return on investment; the existing digitalreceipt solutions merely provide a record for the transactions, andnothing more.

Accordingly, a more robust, versatile system for providing a receiptelectronically is needed.

BRIEF DESCRIPTION OF THE DRAWINGS

One or more embodiments of the present invention are illustrated by wayof example and are not limited by the figures of the accompanyingdrawings, in which like references indicate similar elements.

FIGS. 1A-1B illustrate a first embodiment of an interactive digitalreceipt technique implemented on a user device.

FIGS. 1C-1E illustrate a second embodiment of an interactive digitalreceipt technique implemented on a user device.

FIGS. 1F-1H illustrate a third embodiment of an interactive digitalreceipt technique implemented on a user device.

FIG. 1I illustrate a fourth embodiment of an interactive digital receipttechnique implemented on a user device.

FIG. 2 illustrates a flow diagram of a process for implementing aninteractive digital receipt technique on a user device.

FIG. 3 illustrate a screenshot of a receipts dashboard for managinginteractive digital receipts implemented on a user device.

FIG. 4 illustrates a screenshot of an engagement dashboard for managingmerchant engagements with customers.

FIG. 5 illustrates a screenshot of a feedback dashboard for managingcustomer feedback.

FIG. 6 illustrates an environment in which the techniques disclosedherein may be implemented.

DETAILED DESCRIPTION

Introduced herein is a technique to provide an interactive digitalreceipt implemented on a user device, where the receipt offers aninteractive platform for merchants and customers to interact on acontinuous basis. The interactive digital receipt can be embodied in atext message, an electronic mail (e-mail), or a mobile softwareapplication. The interactive digital receipt is generated in response toan occurrence of a particular financial transaction between a merchantand a customer, such as a payment transaction conducted at a completionof service and/or goods provided by the merchant. The financialtransaction may be an electronic transaction conducted over the Internetor a card present point-of-sale (POS) transaction where thecustomer/buyer/payer makes the purchase at a store front, other“brick-and-mortar” location, or simply in the presence of amerchant/payee.

Once the financial transaction takes place (i.e., the payer tenderspayment to the payee), the interactive digital receipt is generated toprovide the customer with an electronic record of the transaction. Inaddition to providing the transaction record, the interactive digitalreceipt provides one or more time-based engagements, or interactivecomponents, to enable the merchant and the customer to engage, orinteract, with one another. The time-based engagements include one ormore features that are configured to be available (i.e., offered via theinteractive receipt) to the user for a limited, predefined time period,allowing the engagements, or the interactions, to take place only untilthe expiration of the time period.

In some instances, the disclosed technique provides a time-basedengagement that includes a gratuity payment feature to allow thecustomer to add a gratuity amount (i.e., “tip”) on top of a paymentamount for a purchase from a particular merchant. The gratuity paymentfeature allows the customer to tip the merchant after the time of theactual transaction, or purchase. The merchant may set the time limit atwhich the interactive receipt (for the purchase) is open for receivingthe gratuity amount from the customer. The customer may set a nominalgratuity amount to operate as a default amount to be paid to themerchant if no gratuity is added after a predefined time limit. Forexample, such nominal gratuity amount may be set for a particularfavorite merchant of the customer; that is, the customer desires toalways tip a nominal amount even he/she forgets to add such amount aftera transaction. The time-based gratuity payment feature is beneficial,for example, when the customer has forgotten to tip and desires to tipafter he/she has already made the payment and left the merchant's store.The nominal gratuity amount may also be set by the merchant. This isbeneficial in scenarios involving special services and/or goods. Forexample, a restaurant merchant sets a default 25% tip for anytransaction involving 10 or more parties dining at the restaurant.

In some instances, the disclosed technique provides a time-basedengagement that includes a feedback feature to allow the customer toleave a review (e.g., a write-up, a rating, etc.) for a particularmerchant after a transaction is completed. The feedback feature isoffered to the customer only within a predefined time period. Themerchant may configure the predefined time period. For example, the timeperiod can be an hour, a day, or a week after a payment transaction(e.g., a restaurant visit) has completed. The merchant may configure thepredefined time period to be tied to an incentive. For example, thecustomer is rewarded a 20% Off Coupon via the interactive receipt forsubmitting a review within an hour of the transaction completion time.Such time-based feedback feature is beneficial, for example, when themerchant wants to increase visibility of the merchant venue (i.e.,through reviews), to incentivize the customer to act more quickly insubmitting the feedback, and/or to manage the collection of feedbackmore effectively and in a timely manner (e.g., allowing a review sixdays after the service is likely ineffective).

In some instances, the disclosed technique provides a time-basedengagement that includes a time-based promotion feature to incentivizethe customer to interact with a particular merchant within a predefinedtime period. The time-based promotion feature offers the customer aparticular promotional reward associated with the merchant and/or thepurchase, where the promotional reward reduces, or decreases in value,corresponding to a decrease in a passage of time. For example, apromotional $10 coupon is generated via the interactive receipt themoment a particular payment transaction has occurred between Store A andCustomer X, where the coupon is redeemable at Store B, which isaffiliated with Store A, if the coupon is redeemed at Store B within 24hours. In such example, the $10 value of the promotional coupondecreases based on how long it has been since the transaction at Store Ahas completed; the value ultimately decreases to $0 in accordance withthe passage of time. In this example, the sooner the customer redeemsthe $10 coupon, the higher the value he/she gets to redeem.

The customer may redeem the time-based promotional reward by completingvarious redemption (or “promotional”) activities. Some promotionalactivities include simply revisiting the merchant to make anotherpurchase for goods and/or services. Some promotional activities includeparticipating in a game via the user device. Some promotional activitiesinclude visiting another affiliated merchant (e.g., affiliated store,affiliated website, etc.). The promotional activity and the decreasingrate of the promotional reward may be configured by the merchantoffering the reward. Such time-based promotional reward feature isbeneficial, for example, when the merchant wants to promote certainproducts or services and/or to engage the customers by offering certainincentives to act more quickly. The customer, on the other hand,benefits, for example, by getting more relevant merchant rewards (e.g.,discounts at the merchant's store or affiliated stores).

In some instances, the disclosed technique provides a time-basedengagement that includes a loyalty rewards record for the customer,where the loyalty rewards record is associated with every transactionconducted over time between the customer and a particular merchant. Theloyalty rewards record (or “rewards record”) tracks the purchases and/orservices made by the customer from the particular merchant, and uses thetracking to log reward points for the customer being a “loyal customer.”The rewards record enables the merchant, for example, to reward thecustomer for purchases (e.g., a free beverage for every 10 beveragesbought) and enables the customer, for example, to receive an elitemembership status for purchases made within a predefined time period(e.g., 10 beverages bought within a week).

In some instances, the disclosed technique provides a particularcustomer an interactive transaction record containing all interactivedigital receipts of transactions between the particular customer and oneor more merchants. The interactive transaction record organizes theinteractive digital receipts based on time, location, and merchant. Theinteractive transaction record is updated along with each newinteractive digital receipt that gets generated and or updated. Further,the interactive transaction record allows the customer to access eachinteractive digital receipt. This can be beneficial when the customerwants to revisit a record for a particular transaction. For example, ifa customer wants to review and add a gratuity amount to a paymenttransaction completed recently, he can access the interactivetransaction record to search for the particular transaction and add on atip to the payment authorization for that transaction.

In some instances, the disclosed technique provides a user interface fora particular merchant to configure various time-based engagements thatmay be offered via the interactive digital receipts on the user devicesof one or more customers. In some instances, the interface allows themerchant to create one or more customized templates for the interactivedigital receipts of particular customers. As such, the disclosedtechnique allows the merchant to dynamically change what is beingoffered, or displayed, on the user device of the frequent customer.

Other aspects and advantages of the disclosed technique will becomeapparent from the following description in combination with theaccompanying drawings, illustrating, by way of example, the principlesof the claimed technique.

FIGS. 1A-1B illustrate a first embodiment of an interactive digitalreceipt technique implemented on a user device 100. As used herein, theterm “user device” refers to any general-purpose computing devicecapable of data processing. In one example, the user device can be amobile device, such as a smartphone (e.g., iPhone®, Android®-enabledphone, etc.), a personal digital assistant (PDA), a tablet, an e-reader,or other mobile or portable computing devices. In another example, theuser device can be a personal computing device, such as a desktop, alaptop, or other wired and wireless personal computers. The user device100 is equipped with a display screen 102 for displaying various userinterfaces to enable a user to interact with content generated by theuser device 100.

The user device 100 can implement an application, such as an interactivereceipt mobile application for use by a mobile user, where theinteractive receipt mobile application includes one or more customerinterface components. As used herein, a “customer interface component”is a component of a user interface intended for a customer to view andinteract with an interactive digital receipt 104. The interactivedigital receipt 104 is generated for the customer after an occurrence ofa financial transaction between the customer and a merchant (e.g.,payment that occurs at the completion of a service and/or tendering ofgoods), where the interactive digital receipt 104 is displayed on thedisplay screen 102 of the user device 100. It is noted that theinteractive digital receipt 104 may take up an entirety or any portionof the display screen 102.

Referring to FIGS. 1A and 1B, the interactive digital receipt 104includes various interactive components, such as a customer transactioninterface component 106 (“transaction component”) and one or morecustomer engagement interface components 108 (“engagement component”).The transaction component 106 displays details associated with aparticular transaction between the customer and the merchant, where thetransaction details are displayed in real time in response to anoccurrence of the particular transaction (e.g., payment transaction atthe completion of a service). For example, when the customer has made apayment to the merchant, the interactive digital receipt isautomatically generated on the user device 100, and included on thereceipt are details of the purchased items and prices generated by thetransaction component 106.

The one or more engagement components 108 displays in real time one ormore features for the merchant and the customer to interact or engagewith one another. The features generated are configured to be availablevia the interactive digital receipt only within a predefined timeperiod. The predefined time period is configurable by the merchant andallows the merchant to provide time-based incentives to engage thecustomer to interact with the merchant. Further details regarding theengagement components and the transaction component will be discussed inFIGS. 1C-1H.

FIGS. 1C-1E illustrate a second embodiment of an interactive digitalreceipt technique implemented on a user device 100. As illustrated inFIG. 1C, the interactive digital receipt 104 includes an engagement, orinteractive, component for generating a tipping feature 110. The tippingfeature 110 allows the customer the option to add a gratuity amount(i.e., “tip”) after the occurrence of a particular transaction with amerchant (e.g., tendering or completion of a payment for goods and/orservice); such a transaction may be, for example, payment for a meal ata restaurant visit, where the customer is able to leave a tip afterhe/she has left the restaurant. The tipping feature enables any tipadded by the customer to be directly transmitted to the payment system,without any human interference. For example, after the customer hastendered his credit card to the merchant to pay for a meal, theinteractive digital receipt is generated on the customer's mobiledevice. Using the mobile device, the customer can then proceed to add atip, and such tip (e.g., credit card authorization of the tip) isdirectly sent to the payment system to be added together with thealready authorized payment amount, without the merchant having tophysically enter and submit the tip authorization to the payment system.

The tipping feature 110 may be embodied in the interactive digitalreceipt in a variety of ways, as illustrated in FIG. 1D. In one example,the interactive digital receipt is a text message 120. In such example,upon receiving the receipt via text, a user can add on a tipping amountto the transaction by replying to the text message 120 and entering anumber (e.g., “2.00” for a $2.00 tip). In another example, theinteractive digital receipt is displayed as part of a user interfaceassociated with a mobile application (“App”). In such example, thetipping feature 110 is a text box 122A within the interactive receipt(e.g., interactive receipt 104), and the user can add on a tippingamount by entering a number directly in the text box. The tippingfeature 110 embodied within the App may also be a user interfacecomponent 122B with default tip amounts displayed to the user. Thedefault amounts can be configured to change based on the payment amountassociated with the transaction (e.g., an amount equivalent to 15%, 20%,etc.). The user can quickly add the tipping amount by clicking on any ofthe default amounts displayed. In yet another example, the interactivedigital receipt is a Uniform Resource Locator (URL) link 124 which takesthe user to a web page to allow adding of the tipping amount. The link124 can be a part of the text message 120, a part of the text box 122A,the component 122B, or an electronic mail (e-mail).

The tipping feature 110 is configurable in various ways to implementvarious functionalities. In one embodiment, the tipping feature isconfigured to be available at any time, and for an unlimited timeperiod, starting after a time instance when payment has been authorized(e.g., after the customer has authorized the payment amount usinghis/her credit card to pay the merchant). In one embodiment, the tippingfeature 110 is configured to be available only for a limited, predefinedtime period, or timeframe, after the authorization for the paymentamount has been granted by the customer. As used herein, the term“timeframe” refers to a time limit during which the tipping featureremains available for receiving a gratuity amount authorization from thecustomer. The timeframe may be, for example, an hour, a day, a week, orany other desired time period (e.g., unlimited). In some embodiments,the timeframe is configured by the merchant. In other embodiments, thetimeframe is configured by an operator of the interactive digitalreceipt system.

The timeframe of the tipping feature 110 is initialized, or started, ata time instance at which the transaction between the customer andmerchant has occurred (i.e., a tender of payment has been completed).The timeframe decreases incrementally, from this time instance, at arate that corresponds to an ordinary passage of time. For example, oncea customer submits a payment (e.g., authorizes payment amount via adebit card), an interactive digital receipt is generated for thecustomer and the timeframe for tipping associated with that receipt isinitialized (i.e., the countdown starts) at the moment the receipt isgenerated. At the expiration of the timeframe (i.e., the countdownreaches 0), the tipping feature becomes unavailable to the customer(e.g., the feature becomes an invalidated feature). In a real-worldsetting, such time limitation helps the merchant manage its financialtransactions more efficiently. For example, a merchant often processesits financial transactions in batches and would not want to keep anyparticular transaction open indefinitely.

In one embodiment, the timeframe of the tipping feature 110 may beconfigured to incorporate a user definition of a default gratuityamount. In particular, a user of the user device 100, such as acustomer, may define a nominal gratuity amount to be automatically paidto certain merchants if no gratuity amount is submitted at theexpiration of the timeframe. For example, a customer defines thegratuity amount to be $10 for the customer's favorite restaurant. Insuch example, the $10 tip is automatically authorized for anytransaction with that restaurant whenever no gratuity amount is added atthe timeframe expiration. The customer can also define the nominalgratuity amount to be zero. In some embodiments, the default gratuityamount may be defined by the merchant. For example, a restaurantmerchant may want to configure a nominal gratuity amount to be definedfor restaurant services to groups of six parties or more. In suchexample, when no tip is added to the payment amount at the end of atimeframe (e.g., 2 hours), an automatic 20% of the payment amount isauthorized on the customer's payment card as the tip amount, and the 20%tip amount gets added in the final transaction payment.

Referring to FIG. 1E, the interactive digital receipt 104 can includetwo transaction components 106A, 106B, in addition to the tippingfeature 110. The transaction component 106A includes an overview of thetransaction completed between the customer and the merchant, such as thetotal amount of the transaction, the payment card used for thetransaction (e.g., last four digits of a credit card), the date, or thelike. The transaction component 106B includes the details of thetransaction, such as the name of the items purchased, the quantity, theprice, or the like.

FIGS. 1F-1H illustrate a third embodiment of an interactive digitalreceipt technique implemented on a user device 100. As illustrated inFIG. 1F, the interactive digital receipt 104 can include an engagement,or interactive, component that contains a feedback feature 112. Thefeedback feature 112 allows the customer (i.e., payer, consumer, or thelike) to submit feedback after the completion of a particulartransaction with a merchant (i.e., payee). The feedback may includesubmitting, for example, a rating (e.g., 5 stars), a review, asuggestion, or the like, on various aspects of the transaction (e.g.,store cleanliness, service, products, overall visit satisfaction, etc.).In some embodiments, the feedback is submitted directly to the merchant.In some embodiments, the interactive digital receipt system coordinates,communicates, and links with third party services associated with themerchant in implementing the feedback feature 112. In such embodiments,the feedback is transmitted to the third party services upon submissionvia the interactive digital receipt. The third party services aggregatethe feedback in association with other feedback provided by themerchant. Such third party services may include, for example, Yelp.com,Urban Spoon, YP.com, and the like. In an illustrative example, thefeedback feature 112 provides an option for the customer to submitindirectly a write-up review to Yelp.com by using the feedback feature112. In such example, the customer can write the review in a text boxwithin the interactive receipt and the review is transmitted to Yelp®when the customer clicks Submit.

In one embodiment, the feedback feature 112 is configurable to beavailable only for a predefined time period, or timeframe. In someembodiments, the timeframe associated with the feedback feature 112(“feedback timeframe”) is configured to be the same as the timeframeassociated with tipping feature 110 (“tipping timeframe”). For example,the timeframe may be set at one hour and at the expiration of the hour,both the tipping feature and the feedback feature are made unavailableto the customer. In some embodiments, the feedback timeframe isconfigured to be different from the tipping timeframe. For example, thefeedback timeframe may be set at one week while the tipping timeframemay be set at one hour. In such example, at the expiration of thetipping timeframe, a customer may still be able to submit feedback forthe corresponding transaction.

In some embodiments, the feedback timeframe is configured by an operatorof the interactive digital receipt system. For example, the feedbacktimeframe can be configured to be the same for all participatingmerchants of the interactive digital receipt system. In otherembodiments, the feedback timeframe is configured by a particularmerchant. For example, the merchant can configure the feedback timeframeto be one day, one week, or any desired amount.

In one embodiment, a particular merchant may configure the feedbacktimeframe to be tied to an incentive (i.e., “feedback reward”) forencouraging submission of a feedback. The incentive may be based on atime of submission of the feedback. For example, the customer isrewarded a “20% Off Coupon” incentive, or feedback reward, if a writtenreview is submitted before expiration of the feedback timeframe, e.g.,within an hour after the time of completion of a transaction. In anotherexample, if the feedback is submitted within 10 minutes after thecompletion of the payment transaction between the user and the remoteuser, the reward is a 20% Off coupon; on the other hand, if the feedbackis submitted within 12 hours, but not exceeding the transactiontimeframe allowed for the feedback (e.g., 24 hours), the reward is a 5%coupon.

The feedback feature 112 may be provided in the interactive digitalreceipt 104 in various configurations, as illustrated in FIGS. 1F-1G.Referring to FIG. 1G, the feedback feature 112 can be provided alongwith contents from the transaction component 106 and another engagement108. Referring to FIG. 1H, the feedback feature 112 can be providedalong with the tipping feature 110. The features 110, 112 may beconfigured according to a particular merchant's needs. For example, amerchant in the business of selling household supplies can configure theinteractive digital receipt to generate the feedback feature 112 withoutgenerating the tipping feature 110. In another example, a merchant inthe business of operating a restaurant can choose to have both thetipping feature 110 and the feedback feature 112 be generated in theinteractive digital receipt 104. One of ordinary skill in the art willappreciate that other configurations are possible.

FIG. 1I illustrate a fourth embodiment of an interactive digital receipttechnique implemented on a user device. As illustrated in FIG. 1I, theinteractive digital receipt 104 includes an engagement, or interactive,component for generating a promotional reward feature 114. Thepromotional reward feature 114 allows a particular merchant to engageand incentivize a customer to interact with the merchant within apredefined time period, or timeframe. In some embodiments, the timeframeassociated with the promotional reward feature 114 (“promotiontimeframe”) is configured to be the same as the timeframe associatedwith the feedback feature 112 (“feedback timeframe”), or the timeframeassociated with the tipping feature 110 (“tipping timeframe”), or both.For example, the timeframe may be set at one hour, and at the expirationof the hour, the promotional reward feature, the feedback feature, andthe tipping feature are all made unavailable to the customer. In someembodiments, the promotion timeframe is configured to be different fromeach of the feedback timeframe and the tipping timeframe.

The time-based promotional feature 114 offers the customer a particularpromotional reward (or “promotion”) associated with the merchant and/orthe transaction completed, where the promotional reward reduces, ordecreases in value, corresponding to a decrease in the passage of timeassociated with the timeframe. For example, a $10 coupon is generatedvia the interactive digital receipt the moment a restaurant paymenttransaction occurs (e.g., authorization of payment amount is completed).The coupon promotes the restaurant by offering the customer $10 off on anext meal at the restaurant. Such $10 coupon decreases in value from themoment the coupon is generated; ultimately, the coupon decreases to a $0value unless the customer redeems the coupon (e.g., by buying anothermeal at the restaurant). As such, the sooner the customer redeems thetime-based coupon, the higher the value he/she gets to redeem.

The merchant may configure the rate of the reduction in value and/or thetimeframe associated with the promotional reward. In one example, therestaurant sets the $10 coupon to expire after a week, with no reductionin value at all as long as the coupon is redeemed at the end of theweek. In another example, the restaurant sets the $10 coupon to expireafter 3 days, where the value reduces each day until the value reaches$0 at the end of the third day. The value may reduce in accordance withthe passage of time or it may reduce according to a rate set by themerchant. For example, the value decreases at an exponential rate.

In some embodiments, the customer may redeem the time-based promotionalreward by completing various redemption, or promotional, activities.Some redemption activities include simply revisiting the merchant tomake another purchase for goods and/or services, as discussed in theexample above. Other redemption activities include participating in agame via the user device. Some redemption activities includeparticipating in activities with other merchants affiliated with themerchant that offers the promotional reward. For example, the originalmerchant may offer a 15% Off Coupon, yet that coupon is redeemable onlyat the original merchant's affiliated store. The redemption activity andthe decreasing rate of the time-based reward may be configured by themerchant offering the reward. Such configurations are beneficial as theyallow the merchant to customize the promotions according to themerchant's business, such as tailoring to an advertising campaign or atargeted customer demographic.

The promotional feature 114 may be provided in the interactive digitalreceipt 104 in various configurations. As illustrated in FIG. 1I, thepromotional feature may be combined with the tipping feature 110 and thefeedback feature 112. One of ordinary skill in the art will appreciatethat other configurations are possible.

Other engagements, or interactive components, not shown in FIGS. 1-1Imay also be implemented via the interactive digital receipt displayed onthe user device. In one embodiment, the engagement includes aninteractive transaction record. The interactive transaction recordincludes one or more interactive digital receipts that has resulted fromone or more financial transactions belonging to the customer. Aparticular interactive record may be configured to include onlyinteractive digital receipts associated with a particular merchant. Aparticular interactive record may be configured to include allinteractive digital receipts associated with the customer, includingreceipts associated with different merchants with whom the customer hastransacted. The interactive transaction record allows the customer toorganize his/her interactive digital receipts and provides acomprehensive view of all payment transactions.

In one embodiment, the engagement includes an interactive advertisementcomponent (e.g., promotion for product and/or service) to catch theuser's attention using advertisement with various content. Suchadvertisement may include, for example, the promotional reward feature114 to entice the user to “click-on” or select a particular offeringbeing displayed on the display screen. In yet another example, theadvertisement may be a plain display with no interaction required fromthe customer, where the interaction comes from the advertisement contentchanging to attract the customer's attention. The advertisement contentmay be related to the completed transaction for which the receipt 104 isgenerated. For example, for a coffee purchase transaction, theadvertisement includes information about a sustainable coffee allianceorganization. The advertisement can also include information aboutnearby merchants associated with the venue where the completedtransaction has taken place. In some embodiments, the interactiveadvertisement component is coupled to the interactive transactionrecord, where advertisement content is changed based on detailsextracted from the interactive transaction record.

The engagement, in another example, can include a loyalty rewards recordassociated with the customer and a particular merchant. The loyaltyrewards record (or “rewards record”) tracks and updates purchases and/orservices completed with the merchant over time and maintains amembership status of the customer in relation to the merchant. Rewardpoints are stored and updated in the rewards record for purchases and/orservices transacted with the merchant within a predefined time period.For example, the rewards record tracks the number of baked goods boughtfrom a bakery and updates the customer to an “elite status” in relationto that bakery for buying 10 items within 5 days. The customer, with theelite status evident on his/her rewards record, can redeem for a rewardwith the bakery. Other customer engagements (or interactive components)not discussed above, but consistent with the techniques discussedthroughout, may also be envisioned by one of ordinary skill in the art.

FIG. 2 illustrates a flow diagram of a process 200 for implementing aninteractive digital receipt technique on a user device. The user devicemay be the user device 100 of FIGS. 1A-1I. In some embodiments, theprocess 200 is implemented by the user device. In some embodiments, theprocess 200 is implemented by an interactive digital receipt system,such as the system 602 of FIG. 6. The interactive digital receipt systemmay be implemented as a mobile application on the user device, such as asmartphone.

At step 202, the user device receives a signal indicating that afinancial transaction, such as a payment transaction, between a user ofthe user device (e.g., a customer, a payer, a buyer, etc.) and a remoteuser (e.g., a merchant, a seller, etc.). The signal may be communicated,or transmitted, from the remote user's POS system to indicate that theuser has made a payment to the remote user (i.e., to indicate that thetransaction has been completed). At step 204, the user device generatesan interactive digital receipt to provide an electronic record of thetransaction that has been completed between the user and the remoteuser. The interactive digital receipt may be the receipt 104 of FIGS.1A-1I. The interactive digital receipt is configured to be a “living”digital receipt that continues to be maintained and updated on the userdevice. The receipt allows the user to engage in one or moreengagements, or interactions, associated with the transaction, evenafter the transaction has been completed (i.e., payment has beentendered). The one or more engagements provided on the receipt aretime-based and may be configured by the remote user, the user, or acombination thereof, as discussed above in the descriptions of FIGS.1A-1I.

At step 206, the user device initializes a transaction timeframe tocount down in response to the interactive digital receipt beinggenerated; that is, the transaction timeframe starts decreasingincrementally until it reaches a null value once the receipt isgenerated. At step 208, the user device displays the interactive digitalreceipt on a display screen of the user device. The interactive digitalreceipt includes one or more engagements being displayed to the user onthe display screen.

In one embodiment, the engagements includes a gratuity option thatallows the user the capability to authorize a gratuity amount (or “tip”)after the payment amount has been tendered, such as a credit cardauthorization of the payment amount (i.e., at step 202). The gratuityoption allows any tip added by the user to be directly transmitted tothe payment system. For example, once a restaurant patron has given thewaiter her credit card to pay for the meal, the patron can add the tipamount by herself without needing the waiter to physically enter theadditional tip amount into the payment system. In such example, thepatron can simply add the tip on top of the original meal amount via theinteractive digital receipt, and the additional credit cardauthorization is directly sent to the payment system; with the gratuityoption available, the patron may choose to add the tip while she isstill present at the restaurant or after she has left the restaurant.

As discussed above, in one embodiment, the gratuity option is availableto the user for an indefinite time. In another embodiment, the gratuityoption is limited by the transaction timeframe. In such embodiment, theuser must utilize the gratuity option within the transaction timeframe,i.e., before the timeframe reaches the null value. When the timeframereaches the null value, the gratuity option is disabled and the user isno longer able to authorize an additional transaction amount forgratuity. The timeframe may be configured to be an unlimited time period(i.e., no expiration).

As discussed above in FIGS. 1A-1I, the gratuity option may be provided,or displayed, via the interactive receipt along with other engagements,or interactive components, such as a time-based feedback option, atime-based promotional reward, and/or a rewards record. Accordingly, asdiscussed above, the transaction timeframe associated with theengagement(s) provided via the receipt may include one or more differenttimeframes for each type of engagement being displayed on theinteractive digital receipt (e.g., tipping timeframe, promotiontimeframe, feedback timeframe, etc.).

At step 210, the user device determines whether the transactiontimeframe has reached a null value, i.e., “0” time left. If time stillremains, then the device continues to display the engagements to engagethe user, as indicated in step 208. If no time remains, the user deviceprocesses the transaction, as indicated in step 212. Processing thetransaction may include updating the interactive digital receipt basedon the user's interactions with the one or more engagements displayed onthe display screen.

In one embodiment, processing the transaction at step 212 may includetransmitting to the remote system (e.g., payment system) an additionalpayment authorization for a gratuity amount (or “tip”) submitted by theuser. In one example, the user may have chosen to interact with thegratuity option displayed at step 208 to add the gratuity amount to thetransaction. In another example, the user may have predefined a nominalgratuity amount to be automatically authorized when no gratuity amountis added for a transaction with the remote user. However, if the userdoes not choose to interact with the gratuity option and/or to define anominal gratuity amount, no additional payment authorization step iscarried out in step 212.

In one embodiment, processing the transaction at step 212 may includeupdating the remote user's database with feedback completed by the uservia the interactive digital receipt. The processing may also includetransmitting to the user an incentive reward for completing (i.e.,submitting) the feedback. As discussed above, the incentive reward maybe based on a time of submission of the feedback.

In one embodiment, processing the transaction at step 212 may includeprocessing for the user (e.g., customer) a time-based reward forcompleting a redemption activity associated with the remote user (e.g.,merchant). The time-based reward may be maintained and accessed via theinteractive digital receipt, where the user may choose to use the rewardat any time after the redemption activity has been completed.

In one embodiment, processing the transaction at step 212 may includeupdating one or more records associated with the user. Updating therecords may include updating the user's loyalty rewards record andupdating the user's interactive transaction record. The interactivetransaction record includes one or more interactive digital receiptsresulting from one or more financial transactions belonging to the user.A particular interactive record may be configured to include onlyinteractive digital receipts associated with a particular merchant. Aparticular interactive record may be configured to include allinteractive digital receipts associated with the user, includingreceipts associated with different merchants with whom the user hastransacted.

Updating the user's loyalty rewards record may include analyzing detailsof the transaction between the user and the remote user (i.e., thecompleted transaction of step 202). Analysis of such details allows theuser device to update the quantity of a particular item the user hastransacted with the remote user (e.g., 3 purchased beverages) and updatethe user's membership status.

Updating the user's interactive transaction record may include addingthe interactive digital receipt associated with the completedtransaction to a list of existing interactive digital receipts. Theinteractive transaction record may be stored on the user device.

FIG. 3 illustrate a screenshot of a receipts dashboard 300 for managinginteractive digital receipts. The receipts dashboard 300 may be embodiedas the interactive transaction record discussed above. The receiptsdashboard 300 may be implemented on a user interface of a user device(e.g. user device 100 of FIGS. 1A-1I) to allow a user (e.g., a customer,a payer, a buyer, etc.) to view a list of interactive digital receipts.The interactive digital receipts are associated with one or morecompleted financial transactions between the user and one or moremerchants.

Referring to FIG. 3, the receipts dashboard 300 includes a searchfeature 302 and a selection feature 304. The interactive digitalreceipts may be viewed and/or organized by using the selection feature302 to select an organization based on a time, a merchant, an item type,or a transaction amount. The user may search for a particularinteractive digital receipt using the search feature 304.

FIG. 4 illustrates a screenshot of an engagement dashboard 400 formanaging merchant engagements with customers. The engagement dashboard400 may be part of a user interface implemented on a merchant computingsystem, such as the merchant transaction system 606 of FIG. 6. Theengagement dashboard 400 is connected to an interactive digital receiptsystem (e.g., the system 602 of FIG. 6) that is configured to generateone or more interactive digital receipts on a user device of a customer.

The engagement dashboard 400 enables the merchant to customize varioustime-based engagements that may be offered via the interactive digitalreceipt to the customer. Using the engagement dashboard 400, themerchant may dynamically change the engagement type that is generated,or displayed, to a particular customer at the completion of everytransaction. Further, the merchant may choose between differenttemplates of a particular engagement type to be displayed. Such dynamiccapability enables the merchant to utilize the interactive digitalreceipt according to the business needs of the merchant. For example,for a frequent customer, the merchant may choose to generate a coupon inplace of a feedback invitation, which is customarily offered as thedefault engagement to customers. In such example, the coupon is moresuited for the frequent customer who may have already submitted manyfeedbacks.

FIG. 5 illustrates a screenshot of a merchant feedback dashboard 500 formanaging customer feedback. merchant feedback dashboard 500 may be partof a user interface implemented on a merchant computing system, such asthe merchant transaction system 606 of FIG. 6. The merchant feedbackdashboard 500 is connected to an interactive digital receipt system(e.g., the system 602 of FIG. 6) that is configured to generate one ormore interactive digital receipts on a user device of a customer. Themerchant feedback dashboard 500 collects and analyzes data extractedfrom the feedback submitted through one or more interactive digitalreceipts. A particular merchant may utilize content from the feedbackdashboard 500 to improve the merchant's business needs. For example, thefeedback dashboard 500 may be integrated with the merchant engagementdashboard 400 to automatically generate appropriate engagements for theinteractive digital receipts.

FIG. 6 illustrates an environment 600 in which the techniques disclosedherein may be implemented. The environment 600 includes an interactivedigital receipt system 602, a customer device 604, and a merchanttransaction system 606. As illustrated in FIG. 6, the interactivedigital receipt system 602 is operatively coupled, via a network 608, tothe customer device 604 and the merchant transaction system 606. In thisway, the interactive digital receipt system 602 can send and receiveinformation, to and from the merchant transaction system 606 and thecustomer device 604, to facilitate generating an interactive digitalreceipt for one or more financial transactions between the merchant andthe customer. It is noted that FIG. 6 illustrates only one example of anembodiment of the environment 600, and it will be appreciated that inother embodiments, the environment may include more or fewer componentsand that the components may have a different configuration. Further, thevarious components shown in FIG. 6 may be implemented by using hardware,software, firmware or a combination thereof, including one or moresignal processing and/or application specific integrated circuits.

Referring to FIG. 6, the network 608 may be a communication networkbased on certain communication protocols, such as TCP/IP protocol. Suchnetwork may include, but is not limited to, Internet, Intranet, widearea network (WAN), local area network (LAN), wireless network,Bluetooth, WiFi, and mobile communication network. The physicalconnections of the network and the communication protocols are wellknown to those of skill in the art.

The interactive digital receipt system 602 includes a processor 610,communications circuitry 612, an input/output interface 614, and amemory 616. These components may be coupled by one or more communicationbuses or other signal lines. It is noted that the system 602 can includemore or fewer components.

The processor 610 includes one or more processors. The processor 610 isoperatively coupled to the communication circuitry 612 and the memory616. The processor 610 may include a digital signal processor, amicroprocessor, and various analog-to-digital converters,digital-to-analog converters, and other support circuits and/orcombinations thereof. The processor may be configured to executecomputer/machine readable and executable instructions stored in thelocal memory 616 or in a remote device memory (not shown). Suchinstructions are implemented by the processor 610 to perform one or morefunctions described above. In performing such functions, the processor610 uses the communication circuitry 612 to communicate with the network608 and other devices on the network 608, such as the merchanttransaction system 606 and the customer device 604.

The communications circuitry 612 includes RF circuitry and/or port forsending and receiving information. The RF circuitry permits transmissionof information over a wireless link or network to one or more otherdevices and includes well-known circuitry for performing this function.For example, the RF circuitry may enable WiFi, cellular, Bluetooth,Bluetooth low energy, global positioning system (GPS), near fieldcommunication (NFC), or other types of long range or short rangecommunication. The port permits transmission of information over a wiredlink. The communications circuitry may communicate, for example, withthe merchant transaction system 606.

The memory 616 includes one or more memories. The one or more memoriesmay be, for example, cache memory, main memory and secondary memory. Thememory 616 includes computer-readable instructions 618, where thecomputer-readable instructions may be executed by the processor 610 toimplement a mobile application on the customer device 604, such as aninteractive digital receipt application. In some embodiments, the memory616 may include data storage (not shown) for storing data created and/orused by to the interactive digital receipt application.

The customer device 604 may be, for example, mobile devices andcomputing devices that can communicate with the interactive digitalreceipt system 602 and the merchant transaction system 606 through thenetwork 608. The customer device 604 can be the user device 100 of FIGS.1A-1I. The customer device 604 includes a processor 630, communicationscircuitry 632, an input/output (I/O) interface 634, and a memory 636.These components may be coupled by one or more communication buses orother signal lines. It is noted that the device 604 can include more orfewer components.

The processor 630 includes one or more processors. The processor 630 isoperatively coupled to the communication circuitry 632 and the memory636. The processor 630 may include a digital signal processor, amicroprocessor, and various analog-to-digital converters,digital-to-analog converters, and other support circuits and/orcombinations thereof. The processor 630 may be configured to executecomputer/machine readable and executable instructions stored in thelocal memory 636 or in a remote device memory (not shown). Suchinstructions are implemented by the processor 630 to perform one or morefunctions described above. In performing such functions, the processor630 uses the communication circuitry 632 to communicate with the network608 and other devices on the network 608, such as the interactivedigital receipt system 602 and the merchant transaction system 606.

The communications circuitry 632 includes one or more mechanisms thatenable the interactive digital receipt system 602, the customer device604, and/or the merchant transaction system 606 to engage incommunications over the network 608. The communications circuitry 632may include RF circuitry and/or port for sending and receivinginformation. The RF circuitry permits transmission of information over awireless link or network to one or more other devices and includeswell-known circuitry for performing this function. The RF circuitry mayenable WiFi, cellular, Bluetooth, Bluetooth low energy, globalpositioning system (GPS), near field communication (NFC), or other typesof long range or short range communication. The port permitstransmission of information over a wired link. The communicationscircuitry 632 can be configured, for example, to aid in the handling,receipt and transmission of secured financial data sent between two ormore network devices, such as the interactive digital receipt system 602and the customer device 604, and/or the interactive digital receiptsystem 602 and the merchant transaction system 606.

The I/O interface 634 includes one or more user input and output deviceinterface mechanisms. The interface 634 may include a computer keyboard,touchpad, touchscreen, mouse, display device, and the correspondingphysical ports and underlying supporting hardware and software to enablecommunications with other network devices in the system 600. Suchcommunications include, but are not limited to, accepting user datainput (e.g., authorization of payment) and providing output informationto a user, programming and administering one or more functions to beexecuted by the corresponding device and the like.

The memory 636 includes one or more memories. The memory 636 mayinclude, but are not limited to, cache memory, main memory and secondarymemory. The memory 636 may include computer-readable instructions, wherethe computer-readable instructions may be executed by the processingsystem 630. In some embodiments, the memory 636 may include data storage(not shown) for storing data created and/or used by to the customerdevice 604.

The merchant transaction system 606 may be, for example, mobile devicesand computing devices that can communicate with the interactive digitalreceipt system 602 and the customer device 604 through the network 608.The mobile devices include, but are not limited to, smartphones (e.g.,Android®-enabled phones), personal digital assistants (PDAs), portablecomputers with wired or wireless wide-area-network and/ortelecommunication capability such as tablet personal computers and“netbook” personal computers. The computing devices include, but are notlimited to, personal computers, electronic point-of-sale cash registrymachines, and electronic kiosks.

The merchant transaction system 606 includes a processor 640,communications circuitry 642, an input/output (I/O) interface 644, and amemory 646. These components may be coupled by one or more communicationbuses or other signal lines. It is noted that the system 606 can includemore or fewer components.

The processor 640 includes one or more processors. The processor 640 isoperatively coupled to the communication circuitry 642 and the memory648. The one or more processors may include a digital signal processor,a microprocessor, and various analog-to-digital converters,digital-to-analog converters, and other support circuits and/orcombinations thereof. The processor 640 may be configured to executecomputer/machine readable and executable instructions stored in thelocal memory 648 or in a remote device memory (not shown). Suchinstructions are implemented by the processor 630 to perform one or morefunctions described above. In performing such functions, the processor640 uses the communication circuitry 642 to communicate with the network608 and other devices on the network 608, such as the interactivedigital receipt system 602 and the customer device 604.

The communications circuitry 642 includes one or more mechanisms thatenable the interactive digital receipt system 602, the customer device604, and/or the merchant transaction system 606 to engage incommunications over the network 608. The communications circuitry 642may include RF circuitry and/or port for sending and receivinginformation. The RF circuitry permits transmission of information over awireless link or network to one or more other devices and includeswell-known circuitry for performing this function. The RF circuitry mayenable WiFi, cellular, Bluetooth, Bluetooth low energy, globalpositioning system (GPS), near field communication (NFC), or other typesof long range or short range communication. The port permitstransmission of information over a wired link. The communicationscircuitry 642 can be configured, for example, to aid in the handling,receipt and transmission of secured financial data sent between two ormore network devices, such as the merchant transaction system 606 andthe customer device 604, and/or the merchant transaction system 606 theinteractive digital receipt system 602.

The I/O interface 644 includes one or more user input and output deviceinterface mechanisms. The interface may include a computer keyboard,touchpad, touchscreen, mouse, display device, and the correspondingphysical ports and underlying supporting hardware and software to enablecommunications with other network devices in the system 600. Suchcommunications include, but are not limited to, accepting user datainput (e.g., credit card payment data via a POS device) and providingoutput information (e.g., communicating with the receipt system 602 todeliver an interactive digital receipt) to a user (e.g., user of thecustomer device 604), programming and administering one or morefunctions to be executed by the corresponding device and the like.

The memory 648 includes one or more memories. The one or more memoriesmay be, for example, cache memory, main memory and secondary memory. Thememory 648 includes computer-readable instructions, where thecomputer-readable instructions may be executed by the processor 640. Insome embodiments, the memory 648 may include data storage (not shown)for storing data related to the financial transaction between thecustomer and the merchant.

What is claimed is:
 1. A method of providing an interactive digitalreceipt, comprising: receiving, by an interactive digital receipt systemand from a first mobile device associated with a merchant, an indicationof a payment transaction between a customer and the merchantinstantiated on the first mobile device; generating, by the interactivedigital receipt system as part of the payment transaction, aninteractive digital receipt that includes an indication of a paymentamount associated with the payment transaction and an interactivepromotion component for redeeming a promotional reward; transmitting, bythe interactive digital receipt system and to a second mobile deviceassociated with the customer, the interactive digital receipt;receiving, by the second mobile device and from the interactive digitalreceipt system, the interactive digital receipt; presenting, at thesecond mobile device, the interactive digital receipt; enabling, by theinteractive digital receipt at the second mobile device, the interactionpromotion component for a promotion timeframe that defines a time periodduring which input to the interactive promotion component to redeem thepromotional reward is effective; receiving, by the interactive digitalreceipt system and from the second mobile device, an interactive inputsubmitted by the customer within the promotion timeframe to redeem thepromotional reward; disabling, by the interactive digital receipt at thesecond mobile device after the end of the promotion timeframe, theinteraction promotion component; and processing, by the interactivedigital receipt system, the interactive input to generate thepromotional reward, wherein the promotional reward is configured todecrease in value based on a time of submission of the interactive inputwith respect to the promotion timeframe, the promotional reward havingat least a first value at a first time and a second value at a secondtime, wherein the first time and the second time are before theexpiration of the promotion timeframe and the first value is differentfrom the second value.
 2. The method of claim 1, wherein the interactiveinput includes at least one of: participation in an interactive gameassociated with the merchant; completion of an activity associated withthe merchant; or completion of an activity associated with a third partyassociated with the merchant.
 3. The method of claim 1, wherein thepromotional reward is configured to decrease in value at a rateconfigured by the merchant.
 4. The method of claim 1, wherein theinteractive digital receipt further includes an interactive feedbackcomponent for the customer to submit feedback associated with thepayment transaction, wherein the interactive feedback component remainsavailable for a feedback timeframe that defines a particular time periodfor the customer to submit the feedback using the interactive feedbackcomponent.
 5. The method of claim 1, wherein the interactive digitalreceipt further includes an interactive loyalty rewards component forthe customer to maintain a rewards record of purchases from a pluralityof payment transactions over a span of time.
 6. The method of claim 4,wherein the interactive feedback component is configured to generate atime-based reward for submission of the feedback, wherein a value of thetime-based reward is defined based on a time of submission of thefeedback.
 7. The method of claim 1, wherein the interactive digitalreceipt includes an interactive tipping component that enables thecustomer to submit a gratuity amount associated with the paymenttransaction subsequent to the interactive digital receipt beingtransmitted to the customer, the interactive tipping component remainingavailable for a gratuity timeframe that defines a time period for thecustomer to submit the gratuity amount using the interactive tippingcomponent.
 8. The method of claim 1, further comprising: generating forthe customer an interactive transaction record that is accessible viathe interactive digital receipt, the interactive transaction recordcomprising a plurality of transaction records completed between thecustomer and the merchant; and for each new financial transactionbetween the customer and the merchant, updating the interactivetransaction record.
 9. A non-transitory computer-readable storage mediumstoring instructions that, when executed by a computing system, causethe computing system to perform operations for providing an interactivedigital receipt, the operations comprising: receiving, from a firstmobile device associated with a merchant, an indication of a paymenttransaction between a customer and the merchant, the payment transactionbeing instantiated on the first mobile device; generating, as part ofthe payment transaction, an interactive digital receipt that includes anindication of a payment amount associated with the payment transactionand an interactive promotion portion for redeeming a promotional reward,the interactive digital receipt configured to enable the interactivepromotion portion at a second mobile device associated with the customerfor a promotion timeframe that defines a time period during which inputto the interactive promotion component to redeem the promotional rewardvia the interactive promotion portion is effective; transmitting, to thesecond mobile device, the interactive digital receipt; receiving, fromthe second mobile device, an interactive input submitted within thepromotion timeframe by the customer to redeem the promotional reward;and processing the interactive input to generate the promotional reward,wherein the promotional reward is configured to decrease in value basedon a time of submission of the interactive input with respect to thepromotion timeframe, the promotional reward having at least a firstvalue at a first time and a second value at a second time, wherein thefirst time and the second time are before the expiration of thepromotion timeframe and the first value is different from the secondvalue.
 10. The non-transitory computer-readable storage medium of claim9, wherein the interactive input includes at least one of: participationin an interactive game associated with the merchant; completion of anactivity associated with the merchant; or completion of an activityassociated with a third party associated with the merchant.
 11. Thenon-transitory computer-readable storage medium of claim 9, wherein thepromotional reward is configured to decrease in value at a rateconfigured by the merchant.
 12. The non-transitory computer-readablestorage medium of claim 9, wherein the interactive digital receiptfurther includes an interactive feedback portion enabling the customerto submit feedback associated with the payment transaction, wherein theinteractive feedback portion remains available for a feedback timeframethat defines a particular time period for the customer to submit thefeedback using the interactive feedback portion.
 13. The non-transitorycomputer-readable storage medium of claim 12, wherein the interactivefeedback portion is configured to generate a time-based reward forsubmission of the feedback, wherein a value of the time-based reward isdefined based on a time of submission of the feedback.
 14. Thenon-transitory computer-readable storage medium of claim 9, wherein theinteractive digital receipt further includes an interactive loyaltyrewards portion for the customer to maintain a rewards record ofpurchases from a plurality of payment transactions over a span of time.15. The non-transitory computer-readable storage medium of claim 9,wherein the interactive digital receipt includes an interactive tippingportion that enables the customer to submit a gratuity amount associatedwith the payment transaction subsequent to the interactive digitalreceipt being transmitted to the customer, the interactive tippingportion remaining available for a gratuity timeframe that defines a timeperiod for the customer to submit the gratuity amount using theinteractive tipping portion.
 16. The non-transitory computer-readablestorage medium of claim 9, wherein the operations further comprise:generating for the customer an interactive transaction record that isaccessible via the interactive digital receipt, the interactivetransaction record comprising a plurality of transaction recordscompleted between the customer and the merchant; and for each newfinancial transaction between the customer and the merchant, updatingthe interactive transaction record.
 17. A computing system comprising: amemory; one or more processors coupled to the memory; wherein the memorycontains first executable code that when executed by the one or moreprocessors, performs operations including: receive an indication of apayment transaction between a customer and a merchant; generate, as partof the payment transaction, an interactive digital receipt that includesan indication of a payment amount associated with the paymenttransaction and an interactive promotion portion for redeeming apromotional reward, wherein the interactive digital receipt generatesinstructions that, when executed by one or more processors of a customerdevice, enable the interactive promotion portion on the customer devicefor a promotion timeframe that defines a time period during which inputto the interactive promotion component to redeem the promotional rewardvia the interactive promotion portion is effective; transmit theinteractive digital receipt to the customer device; receive, from thecustomer device, an interactive input submitted by the customer withinthe promotion timeframe to redeem the promotional reward; and processthe interactive input to generate the promotional reward, wherein thepromotional reward is configured to decrease in value based on a time ofsubmission of the interactive input with respect to the promotiontimeframe, the promotional reward having at least a first value at afirst time and a second value at a second time, wherein the first timeand the second time are before the expiration of the promotion timeframeand the first value is different from the second value.
 18. The systemof claim 17, wherein the interactive digital receipt further includes aninteractive feedback portion enabling the customer to submit feedbackassociated with the payment transaction, wherein the interactivefeedback portion remains available for a feedback timeframe that definesa particular time period for the customer to submit the feedback usingthe interactive feedback portion.
 19. The system of claim 18, whereinthe interactive feedback portion is configured to generate a time-basedreward for submission of the feedback, wherein a value of the time-basedreward is defined based on a time of submission of the feedback.
 20. Thesystem of claim 17, wherein the interactive receipt module is furtherconfigured to: generate for the customer an interactive transactionrecord that is accessible via the interactive digital receipt, theinteractive transaction record comprising a plurality of transactionrecords completed between the customer and the merchant; and for eachnew financial transaction between the customer and the merchant, updatethe interactive transaction record.